To make sure your marketing optimizations lead to success, it is key to first define goals. If you don’t set goals upfront, you will not be able to see when you’ve achieved your goals. A way to define business goals is to use the Objectives and Key Results model. You can learn all about this model in the blog. Having a good strategy beforehand is always the most important factor to success in the long term. Be ready!

How do you know which marketing channel is the right option for you? Choosing the right marketing channel can be very hard. Different options are best in different situations. Therefore it is always important to look at each organization case separately before picking a marketing channel. The right marketing channel is the channel that can best reach your corporation goals.

• Growth hacking
• Hoe word je een goede marketeer
• Keyword research

Doing keyword intent analysis at the beginning of any marketing project will define whether you’re set up for success. It’s important that you invest enough time in doing good keyword analysis. You need to understand which keywords are the most important for your company, otherwise you will be spending a lot of time but not generating any results. So, do keyword analysis!

Defining the target audience is the most important part of any market analysis. You first need to entirely understand who your ideal consumer is, after that you can reach out to them with your products. Once you understand your target client better, it is time to find out how many people are actually interested in purchasing your product. The quickest way to do this is through a super basic keyword analysis.

Landing pages are an important part of any digital marketing strategy. You need your web visitors to perform a certain action on your webpage to get a good ROI. Therefore you need to optimize your landing pages for conversion. Taking a proper look at the creatives on your webpage and testing it can have a big impact on your final results. Always test your landing pages!